Cookie Policy

Learn about how we use cookies and similar technologies to improve your experience on our website.

Last updated: July 2025

What Are Cookies?

Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better experience by remembering your preferences, analyzing how you use our site, and enabling certain functionality.

We use both first-party cookies (set by Waytu) and third-party cookies (set by our partners) to enhance your browsing experience and provide personalized services.

Types of Cookies We Use

We categorize cookies based on their purpose and functionality.

Essential Cookies

These cookies are necessary for the website to function and cannot be switched off.

Examples:

Authentication and login status
Security and fraud prevention
Website functionality and navigation
Form submission and user preferences

Retention: Session or up to 1 year

Analytics Cookies

These cookies help us understand how visitors interact with our website.

Examples:

Google Analytics for website traffic analysis
Page views and user journey tracking
Performance monitoring and optimization
Error tracking and debugging

Retention: Up to 2 years

Marketing Cookies

These cookies are used to deliver relevant advertisements and track campaign effectiveness.

Examples:

Social media integration and sharing
Advertising campaign tracking
Personalized content delivery
Cross-platform user identification

Retention: Up to 2 years

Third-Party Services

We work with trusted third-party services that may set their own cookies. Here are the main services we use:

Google Analytics

Website analytics and performance tracking

Cookies: _ga, _ga_*, _gid, _gat

Google Tag Manager

Tag and tracking code management

Cookies: _gtm, _gtag

Facebook Pixel

Social media integration and advertising

Cookies: _fbp, _fbc, fr

Managing Your Cookie Preferences

You have control over how cookies are used on our website. Here are your options:

• Browser Settings: Most browsers allow you to block or delete cookies
• Opt-out Tools: Use industry opt-out tools for advertising cookies
• Do Not Track: We respect Do Not Track browser settings
• Cookie Banner: Manage preferences through our cookie consent banner

Note: Disabling essential cookies may affect website functionality.

Browser-Specific Instructions

Chrome

Settings → Privacy and security → Cookies and other site data

Firefox

Options → Privacy & Security → Cookies and Site Data

Safari

Preferences → Privacy → Manage Website Data

Edge

Settings → Cookies and site permissions → Cookies and site data

Questions About Cookies?

If you have any questions about our use of cookies or this policy, please don't hesitate to contact us.

Email: privacy@waytu.io

Phone: +233 (0) 237-280-716

Address: Dome Pillar 2, GA, Accra, Ghana

We may update this cookie policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.